Bindu Sikdar

You likely already know many of the reasons why blogging is important for your business. You know it can help you establish thought leadership, build trust, and increase credibility. You know that it can help you build relationships and engage with your audience. You know it can help you stand out from the crowd. Get a free inbound marketing consultation. One of the most important reasons why blogging is important, however, is because it can boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog. Here are some of the reasons optimizing your blog posts for SEO is important today. P